Creative Circle Talks: Cannes Lions - The Business Case for Creativity. Creativity is often seen as intangible and subjective, but the best work isn't just original-it drives real impact and business growth.
This session goes beyond the usual narratives to explore what the pursuit of creative excellence actually looks like in practice.
Through evidence and insights from Cannes Lions winners, we'll demonstrate the role of creative effectiveness as a key driver of business success. We'll also uncover the most counterintuitive lessons in creative effectiveness-the bold ideas and creative risks that turned into major wins.
Finally, we'll dive into the balance between craft and effectiveness-how to push creative boundaries while still delivering measurable results. If you work in marketing or advertising and want fresh perspectives on what truly makes creativity work, this is a talk you won't want to miss.Speaker: Marian Brannelly, Global Director of Awards, LIONSStreaming w. Den Danske Reklameskole: We encourage guests to attend the physical event at Grand Teatret and be part of the atmosphere. However, as a new initiative, our partner DDR is offering an immersive live-streaming experience. Please note: Streaming ticket sales will close 24 hours before the event.
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This session goes beyond the usual narratives to explore what the pursuit of creative excellence actually looks like in practice.
Through evidence and insights from Cannes Lions winners, we'll demonstrate the role of creative effectiveness as a key driver of business success. We'll also uncover the most counterintuitive lessons in creative effectiveness-the bold ideas and creative risks that turned into major wins.
Finally, we'll dive into the balance between craft and effectiveness-how to push creative boundaries while still delivering measurable results. If you work in marketing or advertising and want fresh perspectives on what truly makes creativity work, this is a talk you won't want to miss.Speaker: Marian Brannelly, Global Director of Awards, LIONSStreaming w. Den Danske Reklameskole: We encourage guests to attend the physical event at Grand Teatret and be part of the atmosphere. However, as a new initiative, our partner DDR is offering an immersive live-streaming experience. Please note: Streaming ticket sales will close 24 hours before the event.
Entré: 100 kr
