Meet former Creative Director of Oatly, Kevin Lynch, as he shares "arguably useful" lessons from his journey.
After spending seven years in highly creative client roles, Kevin founded a creative consultancy designed to replicate the conditions that foster great work.
To achieve this, his business operates in a way that defies conventional expectations of a successful agency-from its name (The Wrong Agency) to its self-description (a creative consultancy that probably no one will ever hire)
In an era when agencies and marketing departments are bogged down by process overload and creative dilution, Kevin's perspective offers a refreshing take on building environments where bold ideas can truly thrive.
Be inspired by how his counterintuitive approach has led to success-and, more importantly, a lot of fun.
Søg filmspilletider
After spending seven years in highly creative client roles, Kevin founded a creative consultancy designed to replicate the conditions that foster great work.
To achieve this, his business operates in a way that defies conventional expectations of a successful agency-from its name (The Wrong Agency) to its self-description (a creative consultancy that probably no one will ever hire)
In an era when agencies and marketing departments are bogged down by process overload and creative dilution, Kevin's perspective offers a refreshing take on building environments where bold ideas can truly thrive.
Be inspired by how his counterintuitive approach has led to success-and, more importantly, a lot of fun.
Entré: 100 kr
